In many developing nations, people live on less than $2 a day without many opportunities to build wealth and escape poverty.  The Reborn Goat to Cow Initiative aims to help people thrive through their own means.

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The initiative starts with Reborn buying a mature male and female goat.  The goats reproduce in 6 months.  When managed properly, one pair of goals can turn into 3 to 5 goals within 3 to 5 years.  When sold, one goat can net $400 which is then used to buy a cow.

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Over time, grazing areas for farm animals have been significantly reduced due to surging populations utilizing the land for other uses.  Because of this, there is a shortage of milk.  Milk is a very important stable in any part of the world and is always in high demand.

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In Kenya, one liter of milk costs an average of 0.6 dollars.  If a farmer could produce 5 liters a day, they could make up to $3 per day or $90 a month!

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Therefore, two goats turning into dairy cows can achieve a remarkable turnaround in the standards of living of the local economy, allowing households to afford proper nutrition and pay the school fees for their children.